Generally speaking, there are about 6 modules in the e-commerce platform, and in each module, there are something that the company should to analyses and monitoring.
1 Operational module
1.1 Traffic
analysis and
monitoring:
By analyzing and monitoring the patterns and
structure of the flow patterns, we know the peak of traffic which can support
the arrangement of promotion activities.
1.2 Price
monitoring and analysis:
It is possible to obtain industry prices through
crawler technology and analyses the prices of the industry so as to achieve
effective price control.
2
Sales module
2.1 Order
tracking analysis:
Orders: who at what time sold what to whom at what
price to where. By analyzing the data, we can get the time of the order, price
range and geographical distribution of customers. It can be inferred that those
products are most popular and customers in what cities have the strongest
purchasing power.
3
Commodity module
3.1 Procurement
monitoring and analysis:
Including supplier data analysis, procurement
matching analysis, etc.
3.2 Inventory
monitoring and analysis:
Data analysis of commodity inventory days,
stock-to-sales ratio, etc. these data can be used to judge the value of
commodities and assist in the adjustment of commodity strategies
3.3 Abnormal
commodity analysis:
Including the analysis of the data such as return
rate, damaged rate, abnormal goods, etc. So that the after-sales department can
deal with these orders as soon as possible to improve the service level.
Those are what I can think about at the moment, Thanks.
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