Test a “my cart” page from different user persona’s perspectives, share your personas!
Here are my personas for the cart, and I separate people into three age group, that is three personas young people, middle age, and elderly persons.
Persona 1: For young people, they catch up new things and technologies and like all the things that fancy and fashionable. So the cart should be cool and display all the thing that in order. As a young people, the cart page should be loaded fast and UI should be attractive.
Persona 2: As middle age person, normally they have the family to feed and they are price sensitive. So at the cart page , uses promotions and coupons where possible.
Persona 3: For the elderly people, they are not involved a lot with the internet, and most of the time asks for help to others. So they would be grateful to have a user-friendly interface and an intuitive page. A help window at cart page would be helpful for getting them out of troubles.
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